BRANDBOOK - GEWOON LOES
Designing a brandbook for fellow student
Designing a brandbook for fellow student
This project was about creating a brandbook for a fellow student. She (Loes) had to brief me, give me enough information, so I could create an new brand out of her core values. The values were:
The vision of the brand: "Strangled in a world of possibilities"
The Mission of the Brand: "Creating your home base"
Brands Ambition: "Bringing you back to your own safe haven, back to the reality"
Central Theme: "You + Me = We"
BrandValue: Thoughtfull - "Deciding and creating a structure"
Functional Brand Value: Reliable -"Being there when you need it, for everything that you need!"
Expressive Brand Value: Sober - "Just be yourself and do what you want"
A few pictures of the printed booklet
